Many celebrities in South Africa are becoming endorsed by different companies and its really an honest one for them.
Well, it seems G.H. Mumm has decided to feature other celebrities to be their ambassador.
Initially, Somizi Mhlongo-Motaung was their brand ambassador but they need decided to broaden their horizons by adding five new media personalities.
Those who are joining Somizi during this deal are Sarah Langa, Lerato Sengadi, Tshepi Vundla, actress Jessica Nkosi and event designer Precious the Planner.
It seems local celebs have realised partnerships with bevs brands is that the thanks to go. Recently DJ Zinhle acquired equity and have become CEO of Boulevard Nectar Rosé, and days before that rapper Moozlie scored a Cruz Vodka partnership.
Model and influencer Sarah said the partnership was a no brainer for her, adding that their brands aligned well.
She said: “I am really excited about the Mumm Squad. We are a mixture of diverse people that represent different parts of the industry. The chemistry between us is extraordinary and complemented by our calibre of experience . I can’t wait to experience memorable moments with the squad and knowledge what G.H. Mumm represents to every member.”
G.H. Mumm SA said they chose the ladies because they’re “aspirational and audacious in their pursuits”.
“Our Mumm squad members embody our philosophy and thus the collaboration between them and G.H. Mumm makes for a superb brand partnership,” said senior brand manager Sibusiso Shangase.
Check out a number of the snaps taken: